You know who your customers are.
But do you know what they've been shopping for?

Name: Marketing Intelligence
Brand: Percayso Inform

Your policy database shows what people bought. It doesn't show what they quoted for and didn't buy. The car insurance customer who shopped for motorcycle cover six months ago. The household that quoted across three other insurers before renewing. The customer who is green across every signal -- and the one who isn't worth the retention spend.

Marketing Intelligence appends historical quote behaviour to your Single Customer View, turning your customer base into a scored campaign engine. Cross-sell leads identified by demonstrated intent. Retention decisions informed by total relationship value. Every campaign targeted at customers worth keeping.

The Blind Spot

Your CRM knows what your customers bought. It doesn't know what else they've been shopping for. A customer who quoted for motorcycle insurance six months ago has demonstrated intent -- but unless you can see that quote activity, you'll never know.

Traditional retention campaigns treat every customer the same. The green customer worth four policies and the red customer costing you money get identical renewal offers. Marketing budgets are spent on customers you should be divesting, while high-value households slip away unnoticed.

The missing layer is quote history. What your customers shopped for, when they shopped, and what that tells you about their intent and their value.

What Marketing Intelligence Reveals

Marketing Intelligence appends historical quote activity from the Percayso quote lake to your Single Customer View. For every customer, you see:

Cross-sell opportunities: lines they quoted for but didn't buy from you
Shopping intensity: how often they quote, across how many insurers
Renewal timing: when their other policies come up for renewal
Green/Amber/Red classification: outcome-correlated scoring of customer value
Household view: multi-policy opportunities within families

Not guesswork. Intent data from real quote behaviour.

From policy data to campaign intelligence

Marketing Intelligence is built on Customer Intelligence -- the same entity resolution and Single Customer View that compresses millions of quote and policy records into resolved person-level profiles. MI adds the quote history layer that transforms static customer records into actionable campaign targets.

5-15%

campaign success rate
(vs 1-3% cold)

~60%

of customers
classify as green

years of quote
history appended

RAG

scored segmentation
by outcome data

Cross-Sell Lead Generation

Your car insurance customer quoted for motorcycle cover six months ago but bought elsewhere. That's a cross-sell lead with demonstrated intent -- scored, timed, and ready for campaign targeting. Marketing Intelligence identifies these opportunities across every line in the quote lake: Private Car, Household, Commercial Vehicle, Taxi, and Motorcycle.

Leads are scored by green classification, recency of quote activity, and quote volume. You target the customers most likely to convert, at the right time in their renewal cycle.

Retention Optimisation

Not every customer is worth the same retention investment. Marketing Intelligence gives your retention team the data to differentiate: historical quote patterns at 11, 23, and 35 months reveal shopping intensity. Green customers with multi-policy households get the retention offer. Red customers with high manipulation signals get market-rate pricing.

The result is focused retention spend -- keeping the customers who drive lifetime value, and freeing budget wasted on customers you should be divesting.

Campaigns scored by intent, not guesswork

Marketing Intelligence doesn't just tell you who your customers are. It tells you what they want, when they'll want it, and whether they're worth winning.

Green-Only Targeting

Around 60% of customers classify as green -- low manipulation signals, good outcome correlation, genuine insurance buyers. That's your campaign population. The remaining reds and ambers? Leave them for the competition.

Green classification is person-level, not policy-level. A customer who is green for motor is green for home. This means cross-sell campaigns target the same high-value individuals across every line, compounding the value of each customer relationship.

The scoring is built on outcome-correlated data validated across years of policy results -- not theoretical segmentation models.

Household Consolidation

Marketing Intelligence reveals multi-policy opportunities within households. Your single car insurance customer might sit in a household where a spouse quoted for a second car and a teenage child quoted for their first. That's three policies from one household -- visible only when you can see quote activity at the household level.

Asset currency validation through vehicle data confirms ownership status, so your campaigns target vehicles still owned -- not stale records that waste outreach.

The affluent, multi-policy household -- four or five policies across the family -- is where customer lifetime value compounds. Marketing Intelligence makes those households visible.

How Marketing Intelligence works

Marketing Intelligence operates as a batch campaign planning layer on top of Customer Intelligence. Quote history is appended to your Single Customer View in daily or weekly cycles, building a continuously enriched picture of customer intent.

1 Customer Intelligence builds your Single Customer View from policy and quote data
2 Historical quote activity appended from the Percayso quote lake (5+ years of data)
3 Cross-sell opportunities identified: lines quoted but not bought from you
4 Shopping burst detection flags recent quote clusters per asset
5 Green/Amber/Red segmentation applied based on outcome-correlated scoring
6 Household consolidation view reveals multi-policy family opportunities
7 Asset currency validated via vehicle data to confirm ownership status
8 Campaign-ready segments delivered: scored, timed, green-filtered

Marketing Intelligence is a batch campaign planning capability -- not real-time intervention. For real-time alerts when existing customers start shopping, see Alert. MI and Alert are complementary: MI plans the campaigns, Alert triggers the interventions.

"We knew who our customers were. We had no idea what else they'd been shopping for. Marketing Intelligence showed us cross-sell opportunities we couldn't see from policy data alone -- and the green scoring means we're only spending retention budget on customers worth keeping."

Head of Customer Marketing, UK Insurer

How Marketing Intelligence works for your business

Marketing Intelligence turns your existing customer base into a scored campaign engine -- revealing cross-sell opportunities, retention priorities, and household consolidation potential that policy data alone can never show.

For Insurers

Transform retention from a blanket exercise into a precision strategy. Know which customers are green and worth the investment, which are shopping elsewhere, and which lines they're shopping for. Target cross-sell campaigns at demonstrated intent, not demographic guesswork.

Solutions for Insurers

For Brokers

Multi-line brokers can identify customers with unmet insurance needs -- the car customer who quoted for home insurance, the household with consolidation potential. Green-scored leads from your own book, targeted by timing and intent, convert at five to fifteen times cold campaign rates.

Solutions for Brokers

For MGAs

Understand the true value of your customer relationships. Green/Amber/Red segmentation reveals which customers are genuine long-term policyholders and which are serial switchers costing you acquisition spend every cycle. Focus retention where it compounds.

Solutions for MGAs

For Comparison Sites

Deeper insight into customer shopping behaviour helps you understand renewal patterns, multi-line quoting habits, and the characteristics of customers who convert versus those who browse. Intelligence to improve matching and conversion for your panel partners.

Solutions for Comparison Sites

What are your customers shopping for that you can't see?

Start with an Evaluate. We'll build a Single Customer View from your data, append quote history, and show you the cross-sell leads, retention priorities, and household opportunities hiding in your existing book.

What's In Your Book? Schedule a Conversation

You know who your customers are.But do you know what they've been shopping for?