We see what others miss.

Simon James

Founder & Executive Chairman

Renowned in the insurance industry since founding and successfully exiting data enrichment company Insurance Initiatives in 2016, Simon is now realising his vision for a disruptive and innovative new entrant into the data enrichment market. With his many contacts within the insurance industry, Simon is uniquely positioned to drive the business forward.

Keith Binley

Chief Executive Officer

As a seasoned executive with over two decades of experience in the data and technology sectors, I am passionate about driving innovation, overcoming challenges, and fostering continuous learning. My leadership philosophy is rooted in straight talk, encouraging smiles at work, and coaching individuals to reach beyond their perceived limits.

David Kelly

Commercial Director

David works with the Percayso Inform board and wider team to develop new products and services enabling the business to maximise existing opportunities and enter new sectors of the UK insurance market.

Ian Lilley

Managing Director, Cazana

Ian leads Cazana, setting the strategy and direction for its automotive data intelligence. He makes sure Cazana's data and insight help businesses across the automotive sector make faster, better-informed decisions.

Chris Traill

Client Director

As Client Director at Percayso Inform, Chris is responsible for managing and developing key client relationships across the business. With extensive experience in client delivery and stakeholder engagement, Chris specialises in ensuring Percayso's insight and solutions deliver clear, measurable value for partners.

Kevin Delapena

Head of Operations

With over 30 years of experience at a variety of blue chip companies including Jaywing, IIL and Experian, Kevin has a wealth of operational business experience. Kevin focuses on keeping the operational side of the business running and ensuring that PIL is compliant with all relevant legislation and regulation.

Steve Edmonds

Marketing Director

Steve leads marketing, creative, and communications at Percayso Inform. With extensive creative experience in agencies and businesses, he focuses on positioning complex intelligence solutions clearly and commercially, shaping brand, content, and customer engagement strategies that strengthen market presence, support growth, and communicate Percayso's value with clarity and impact.

Anthony Betts

Head of Product

Anthony Betts plays a commercially focused role at Percayso, connecting strategy, partnerships, and operational delivery to turn insight into measurable action. With a strong emphasis on CRM, data flows, and reporting accuracy, he improves transparency and system effectiveness. A pragmatic problem solver, Tony aligns stakeholders, drives momentum, and strengthens the foundations for sustainable growth and lasting trust.

James Nightingale

Chief Technical Officer

James leads Percayso Inform's technology strategy, shaping how its insurance data intelligence platforms evolve and scale. He makes sure the technology serves the business and the insurers, MGAs and brokers who rely on it every day.

Charlie Leitheiser

Software Engineer

Charlie is a Software Engineer at Percayso. He looks after the shared cloud infrastructure and APIs that power our valuation, vehicle-intelligence and stock-comparison products, and works closely with the data science side on how our pricing models are built, tested and improved.

Andy McCulloch

Head of Technical Operations

Andy oversees the infrastructure and operations behind Percayso Inform's insurance data intelligence platforms. He keeps the systems secure, resilient and available, so insurers, MGAs and brokers can count on them around the clock.

Jack Waterfall

Software Engineer

Jack builds and maintains the platforms behind Percayso Inform's insurance data intelligence. Jack's work turns large volumes of quote data into fast, dependable services that insurers and brokers rely on every day.

Reece Purnell

Software Engineer

Reece builds and maintains the platforms behind Percayso Inform's insurance data intelligence. Reece's work turns large volumes of quote data into fast, dependable services that insurers and brokers rely on every day.

Adrian Eyre

Lead Software Engineer

Adrian leads the engineering team behind Percayso Inform's insurance data intelligence platforms. He sets the technical direction and keeps the services insurers, MGAs and brokers rely on every day fast, dependable and ready to scale.

Natalie Hardstaff

Client Delivery and Account Manager

With over 30 years of experience in the finance industry, specialising in operations and risk management, Natalie brings a wealth of knowledge and expertise in operational delivery, client relationships and business support.

In her role as Client Delivery and Account Manager at PIL, she focuses on building strong client relationships, ensuring successful delivery of services and providing a high level of client support. Natalie also supports the Operations Manager, helping to ensure the smooth and effective running of the business.

Kayne Maltby

Assistant Accountant

Kayne Maltby is the Assistant Accountant at Percayso Limited, supporting the day-to-day operations of the group’s finance department. Working directly alongside the Financial Controller, Kayne assists with ledger maintenance, reconciliations, and routine financial analysis to maintain reporting accuracy across the group. A committed football enthusiast and Nottingham Forest supporter, Kayne brings the same team-oriented mindset, focus, and drive to his daily work within the corporate finance team.

Andrew Newham

Financial Controller

Andrew Newham serves as the Financial Controller for Percayso Limited, where he oversees the group’s financial management, reporting, and governance frameworks. In this role, he leads the accounting function, manages budgetary control, and ensures robust compliance across all group entities to support the business’s continued commercial expansion. Outside of his professional responsibilities, Andrew is a dedicated hiker, an interest that mirrors his methodical approach and perseverance when navigating complex financial landscapes.

James Walton

Software Engineer

James Walton is a Software Engineer working across the Percayso and Cazana platforms. His focus is on data scraping, building and maintaining the crawlers that keep the platform's vehicle and dealer data accurate and current, and on implementing client integrations with the Intelligence Hub, helping customers connect to and get value from Percayso's data insights.

Troy Webber

Software Engineer

Troy builds and maintains the platforms behind Percayso Inform's insurance data intelligence. Troy's work turns large volumes of quote data into fast, dependable services that insurers and brokers rely on every day.